Paywall Teardown
Founders' paywalls torn apart and rebuilt live on stage — the most RevenueCat thing of the week.
Workshops, founder socials and partner sessions across Istanbul. Sign in to RSVP and track your invitations.
Have an event idea? Pitch it →Founders' paywalls torn apart and rebuilt live on stage — the most RevenueCat thing of the week.
App Store & Google Play teams on policy, review and what actually moves the needle.
The week opens on the water — a flotilla of founders, the Bosphorus lit gold, slow conversation until the lights of Asia switch off.
Sunrise over the Golden Horn. A 5k along the Galata Bridge for founders who think before email.
Subscription pricing, packaging and trial strategy — hands-on with real numbers.
One-on-one App Store & Play optimization — bring your listing, leave with a plan.
Live podcast recordings with founder guests — off-script, on the record.
One long candlelit table. App founders sharing the same plate, off the record, late into the night.
Churn, win-back and lifecycle mechanics that keep users past week one.
Subscription infrastructure and experiments, deep — straight from the source.
An invitational tournament under stadium lights. Doubles, brackets, trophies that sit on shelves for years.
Performance marketing and user acquisition tactics, war-room style.

Hands-on Anatolian cooking class with a Michelin-trained chef. You make it, you plate it, you eat it together.
Attribution, cohorts, LTV and incrementality — measurement without the fog.
A candlelit fireside with a founder or operator who has done it at scale.

A Bosphorus-front villa, mangal smoke and lantern light, founders deep in talk by midnight.
Designing the first 60 seconds — activation, aha moments and the drop-off cliffs.
Rapid one-on-ones with VCs — a room, a clock, and a lot of decks.
A mini-hackathon: ship an AI feature into your app by midnight.
Product and pitch showcase — the week's builders on stage.

Squad-vs-squad in the woods. Tactical, loud, occasionally muddy. The fastest way to learn who you'd start a company with.

Lap times, podium finishes, sponsored champagne for whoever crosses the line first.

Three minutes in the ice, fifteen in the sauna, repeat — reset for the flight home, breathwork included.
Turkish breakfast on marble, slow mornings, the last shared meal. Goodbyes, business cards, applause.
The week's send-off — awards, a stage, and the whole room together one last time.